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Can The Network Expand The Market Of Sportswear Brand?

2010/7/23 15:11:00 55

Network Sports Leisure BrandE-Commerce

In 2009,

Sports casual wear market

With the prosperity, competition is becoming more and more intense.

In the grim situation of the financial crisis, the sports and leisure clothing brands in China have come up with their own skills, and are determined to get out of the market downturn.

China's sportswear and leisure clothing brands must see the future and grasp the trend of development when they get out of the predicament.

So what are the future directions of these enterprises?


Market analysis


Under the current economic environment, many foreign and cheap clothing brands and products have entered the Chinese market and are favored by consumers.

According to the survey, for the casual wear brands at home and abroad, with similar prices or even higher, 70% of consumers prefer the products of foreign brands.


For example, South Korea, since last year, the Korean casual wear enterprises due to the economic downturn, many casual wear enterprises began to carry out a series of new market development, and many enterprises directly enter the Chinese market.

The new actions, new initiatives and new businesses of Korean strength leisure clothing enterprises will be in full swing, which will undoubtedly be a great impact on China's sportswear and leisure apparel market.


At present, the potential of China's casual wear market is unlimited, and the annual compound growth rate of the industry from 2007 to 2010 will reach about 14%.

Casual wear is relatively cheap, and the economic crisis has little negative impact on its industry.

Leisure brands are very dispersed in the mainland market.

Metersbonwe

The market share is the highest, with only 0.95% of the market share. The total market share of the top 10 casual wear brands is only 6.17%.

For leisure brands, upgrading the core competitiveness through brand upgrading will be the key to winning in the market competition.


Future development trend


The fierce competition in sports and casual wear market can not be avoided. At this point, what enterprises need to do is to constantly improve their competitiveness, constantly innovate and win a bigger market.

We know that the era of Internet marketing has arrived, e-commerce is more business opportunities. For sportswear, opening e-commerce platform has become the choice of many enterprises.

Online shopping mall not only provides consumers with source of goods, but also brings quality assurance to products, which greatly meets the needs of consumers.

Online shopping mall is responsible for creating a unique and perfect online shopping experience, thereby improving the quality of life and quality of life of consumers.


2009 is China.

Electronic Commerce

Year.

At present, China's Internet users have exceeded 300 million, and China's online shopping market has been in the "take-off stage" after years of cultivation. Last year, a domestic website generated an annual turnover of RMB 100 billion yuan.

Clothing has also become a hot selling product in online shopping.

These data undoubtedly give clothing e-commerce confidence.

2009 is an unlimited business opportunity for apparel e-commerce.

For the coming 2010, e-commerce will bring more surprises to enterprises.

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