The Most Successful And Topical Gucci History

Gucci

As early as 1906, Guccio Gucci began to make fine leather products with his name. After that, he was bold enough to print the initials on the products. Because of such unique design and excellent quality, Gucci soon became popular.

In 1937, Gucci appeared for the first time in the design of Ma's rank from horse rank and stirrup. Next, because of the world war and shortage of materials, the handbag with bamboo knots instead of leather handlebars was designed.

In 50s, the straight streak canvas lace used for fixing saddles was applied to accessories decoration and registered as a trademark. The famous double G pattern was also designed in the same period. In 1967, Gucci launched a printed scarf to make the development of Gucci mature, and even the first lady Jia Ji could not help.

In the middle of 50s, Gucci crossed the overseas market, and its model was expanding. However, because of the family equity dispute, the momentum gradually declined. It was only in 90s that the US investment group Investcorp got all the shares and became an operator.

In 1994, Gucci formally merged into Gucci Group NV, and promoted the original women's designer Tom Ford as the creative director of the whole series of commodities. The new 1995/1996 autumn and winter women's dress, to fit the silk shirt, the double G logo belt and the velvet trousers, created a brand new image of modern, sexy, and velvety. Even Madonna could not help wearing its appearance. It won the high praise from the international media, and converted the Gucci into the classic and modern, traditional and innovative images to redefine the status of Gucci in fashion industry.

In 1995, Mr.Domenico De Sole was appointed as the new president of Gucci, plus the team composed by Tom Ford, which was promoted by operation and design. Gucci was pushed to unprecedented heights. Many celebrities and celebrities also chose Gucci as the first choice. At the same time, many fashion awards came along, which allowed the Gucci to go through the sky.

So far, Gucci is still a favorite brand among many people. Tom Ford's unparalleled creativity and marketing is undoubtedly the most shining star across the late 90s and early twenty-first Century.