Daphne Shoes Will Enter Japan And Singapore Market

2011/4/16 13:25:00 94

In 2011,

Daphne

In addition to the planned 1500 stores in mainland China, it will extend its tentacles to Japan and Singapore and stick to the expansion of the mainland to the Asian region.

Under the growth of two digit revenue per year, the legal person estimates that Daphne's revenue in 2010 is expected to challenge HK $7 billion (about NT $26 billion 300 million). Daphne chairman Chen Yingjie is also preparing to start regionalization this year after the mainland's women's shoe market.

He said that this year will begin to internationalize regional development in Southeast Asia and Northeast Asia.

market

Do many things at once.

Singapore has already begun to take the star country as the beachhead of the Southeast Asian market and then make exploratory development in Malaysia and Indonesia.

As for the Japanese market, Chen Yingjie said that Japan's consumption power is no problem.

brand

Strategy.

Daphne has opened nearly ten stores in various outlets in Japan, and is conducting a pilot study on the channel.

In view of the fact that a single brand can not rely on its own strength to make a breakthrough in Japan, Chen Yingjie revealed that AEON, the world's top 500 well-known retail and financial services group, has moved to Japan's Daphne shoes market to express its intention to invest in Japan.