Lining'S New Flagship Store Opens With Olympic Hero'S Presence.

Flagship store experiential marketing is becoming more and more brands close to consumers and enhance their reputation. When the automobile 4S store provides test drive and music brand store to provide audio-visual services, the Chinese sports brand leader Li Ning Co, in order to welcome the 2008 Olympic Games, brings better Lining brand shopping and sports experience to consumers from all over the world in the newly opened flagship store.

On the morning of November 18th, the new flagship store of Li Ning Co, located at the famous commercial street Wangfujing in Beijing, was renovated to the public after 4 months' renovation. The indoor basketball court and personalized customization service of the embroidery machine opened up a new model for the flagship store of the domestic sports brand.

Lining Wangfujing flagship store is the highest image representative of Lining brand store in China. It represents the most advanced retail operation mode and the most comprehensive service experience.

After the grand opening ceremony, Zhang Yining, Liu Guozheng, Cheng Fei, Yang Wei, Wu Minxia and Wang Feng entered the store enthusiastically. In order to let the vast number of consumers realize this unique service, Li Ning Co's guest heroes, who had served as cashiers, used their own smile service to make the first customers of the Lining flagship store experience a special consumption experience.

As a flagship store with a new marketing concept, Lining's flagship store, from the store display to the clerk's service, aims to make the consumers who love sports and personality enjoy the best shopping experience.

The storefront is divided into four levels. The first three layers are divided into men's basketball and tennis series. Men's football, core series and table tennis, badminton and sports life series are distributed more professionally and humanized, which is convenient for consumers to choose.

The four most distinctive flagship store is in addition to displaying the classic products of Lining, there are more indoor basketball courts for basketball fans, personalized embroidery machines for young consumers who want to show their individuality, and an electronic game zone for game enthusiasts.

The experiential district can more participate in sports for consumers while shopping, and feel the close combination of sports and culture, sports and fashion, and sports and experience.

When talking about the uniqueness of Li Ning Co's new flagship store, Mr. Guo Jianxin, chief operating officer of Li Ning Co, said, "the indoor basketball court is unique to Lining shops in the single brand store. The basketball court not only provides a place for basketball lovers to play, but also hosts venues for Olympic stars meeting and signing.

At the coming of the Beijing Olympic Games next year, this will provide consumers with more opportunities to interact with Lining brand signing athletes. These athletes will become a member of Lining's shop and guide people to better exercise and healthier sports. These will be the experience that China's existing retail outlets have never provided.

In the future, consumers will be able to purchase new products after experiencing new products in the future, or buy new shoes to test the performance in the basketball court immediately.

In addition, the new flagship store in Wangfujing has used a new shop management system to monitor the store's sales situation remotely.

These are the first steps to improve our store standards. We will build and reload our top stores in more important cities in the future.

At the beginning of next year, another unique flagship store, Lining, will be meeting with the public in Shanghai.

The opening of the new flagship store of Li Ning Co, Li Ning Co, is adhering to the advocacy of "Lining" for sports and sports spirit. It not only provides consumers with the latest and coolest sports and consumption experience, but also links closely with sports, culture, sports and fashion, sports and experience.

In Wangfujing street, one of the busiest commercial streets in China, the Lining flagship store echoes with Nike China and Adidas self operated stores, forming a tripartite trend. It marks the beginning of the Li Ning Co's most prosperous commercial street in China, completing the magnificent turn of a local company to internationalized companies, and occupying a place in the competition with the world's top sports brands.