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Wang Pingye: Clothing Brand To Do Business, Do Not Be Afraid Of Loneliness

2013/7/19 17:47:00 48

Garment IndustryClothing EnterpriseClothing Brand

< p > "silence acceleration" is my footsteps, running in the line of sight, I do not want to bless, ignore loneliness and run to the farthest distance.

Qu Ying's most popular song, "acceleration", was most suitable for Wang Pingye in 1982. The founder of Zhengzhou honey anchor "a href=" //www.sjfzxm.com/news/ "brand denim /a".

From the very beginning, it was ignorant to the electricity supplier. Up to now, the a href= "//www.sjfzxm.com/news/" > the electricity supplier < /a > the business department has 13 employees and 450 dealers. Although the pace of this road is busy, it has promoted Wang Ping's career from original location to high speed running.

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< p > < strong > all the way to explore the development of network customers < /strong > /p >


< p > Wang Pingye has been doing "a href=" //www.sjfzxm.com/news/index_c.asp "> women's trousers" /a "business in Zhengzhou, which is obvious in the short and busy season, and his business is also maintained.

When Wang Pingye bought goods in Jiangsu and Hangzhou in 2009, he saw the booming e-commerce. He was curious that everyone else could do it. Why couldn't I do it? So he decided to give it a try.

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< p > at that time, there was almost no supporting facilities for e-commerce in Zhengzhou. From taking photos to repairing maps, all of them were learning by themselves.

At the beginning, he couldn't find the right photographer. The technology was too expensive, so he learned to shoot himself. The result was not very good.

After continuous attempts and adjustments, although the middle also passed a lot of detours, but finally came.

At present, the honey anchor brand cowboy focuses on Taobao and Internet batches. Now there are 13 employees in the electronic business department, 6 employees in Taobao shop, and 7 employees in charge of net sales.

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< p > Wang Pingye spent four years from the beginning of e-commerce to a href= //www.sjfzxm.com/news/index_c.asp, jeans, /a and e-commerce.

He has a deep understanding of how to develop customers.

At the beginning, Wang Pingye walked on two legs of traditional sales and Internet sales. At that time, he first adopted the strategy of training large customers, and he communicated with some potential customers.

On the other hand, he was the first group of merchants to stay in Jin Rong a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a net, and a large part of them were found through Jin Rong clothing net, and constantly nurtured new customers in the process of online shop development.

Wang Pingye now takes the initiative in marketing, through some channels of information, directly to the customers call, invite cooperation.

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< p > at present, there are more than 450 distributors of Wang Pingye in addition to Taobao store's "sheep's stars".

In the fierce market competition, how to stabilize these customers? Wang Ping's view is that we must pay attention to details, for example, cutting the thread is a very troublesome matter.

In this regard, Wang Pingye is very confident, he said honey jeans brand jeans, basically do not need to check, do not need to cut the thread, can be brought back to the direct delivery, in the production process, the quality requirements are very strict, will cost more, so that the factory directly to make the pants neat.

Although the cost has been raised a bit, customer experience has increased a lot, and loyalty and repeat orders have increased very quickly. Such efforts and returns are over valued.

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< p > < strong > do electricity providers do not be afraid of loneliness < /strong > < /p >


< p > in the new field of exploration, sometimes it is very lonely, you are trying to climb, the people around are watching.

Four years of electricity supplier road has made Wang Pingye accustomed to loneliness, accustomed to self thinking, habit of learning and innovation.

He said that currently doing e-commerce in Zhengzhou is also relatively lonely. I hope Zhengzhou can build a network like market like Guangzhou and Hangzhou, and introduce supporting facilities, such as photography, logistics, operation, training and so on, so that not only will everyone learn from each other, they can also form an atmosphere and attract customers.

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< p > honey anchor brand cowboy shop is now moving to the four floor of Jin Rong commercial city in Zhengzhou. Wang Pingye feels that if this layer of Zhengzhou has gathered all the merchants in the net, many net traders will come to Jin Rong net to purchase goods. Everyone will know this place. At the same time, the peers in the online shop can form a good learning and competitive atmosphere, and also help everyone to improve together.

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< p > at present, the net sale market in Zhengzhou is still at the beginning stage relative to Guangzhou and Hangzhou.

Wang Pingye believes that Henan also needs to have such a "a target=" _blank "href=" //www.sjfzxm.com/ "textile" /a "clothing professional market", which he hopes will be done in his Jin Rong market.

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