XTEP'S Three Distinctive Olympic Marketing Methods

As the first brand of fashion movement, XTEP is facing the great opportunity of the Olympic Games. Three major measures have been taken to carry out the Olympic marketing of XTEP: first, the Olympic train named XTEP Z13/14 (Beijing Shanghai).

XTEP is known as the XTEP Olympic train. It is a high-end train in China. It runs from Beijing to Shanghai.

Our naming activities were successfully achieved with the consensus of the three central bodies of the Communist Youth League of China, the Beijing Olympic Organizing Committee of China and the Ministry of Railways of China.

In November 2007 --2008, December, through the "XTEP Z13/14 Olympic Games train", we spread the spirit of the modern Olympic Games, the Olympic spirit and the concept of the Beijing Olympic Games to every corner of the Shenzhou territory, so that more Chinese people can understand the Olympic Games and participate in the Olympic Games, and jointly create a strong atmosphere to welcome the 2008 Olympic Games in Beijing.

At the same time, when XTEP's logo, Beijing standard, Wuhuan and Fuwa are running on the land of XTEP, XTEP also shows people the same style: doing something different.

Advertisements for the movement of Olympic trains have the advantage that other outdoor advertisements can not match.

It is the wish and pride of XTEP to make sports different and let the Olympic Games be different.

Second, sponsor the Belarus Olympic delegation.

XTEP chose to work with the European delegation of Belarus to wear and use XTEP's sports equipment in all public venues during the Beijing Olympics.

Although Belarus's performance is medium, there is still a competitive strength in rhythmic gymnastics, table tennis and other ornamental events. The beautiful shadows of its athletes will make the audience unforgettable.

Third, XTEP also signed a contract with CCTV to invest heavily in the CCTV Olympic final set advertising and exclusive title "courier" column, becoming the largest advertiser of domestic sporting goods companies during the Beijing Olympic finals.

These three extraordinary measures reflect the fact that XTEP, as a brand of Chinese national sporting goods, has always supported the development of China's sports industry and deeply participated in the deep cooperation in sports events with practical actions and strong national consciousness. It also shows that XTEP is determined to support the 08 Beijing Olympic Games in full bloom.