Dangdang Does Not Hesitate To Participate In The Double Eleven Electricity Supplier War

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Xiaobian of the network to introduce the double eleven Dangdang against Tmall and Jingdong, "cat dog monkey" war.

Following the replacement of new LOGO and propaganda slogans, Dangdang published a new cartoon character Dangdang monkey on the front page and announced that it will join the double eleven electricity supplier war, which means that the double eleven electricity market will have a "cat dog monkey" war this year.

Meanwhile, Dangdang announced that it had invested 100 million yuan to build a designer platform with the Chinese designers fashion design association to accelerate the pformation to the "fashion business".

In double eleven

At the beginning of the war, Dangdang officially renamed Dangdang and replaced LOGO, announcing the new slogan "dare to be brave."

Dangdang CEO Li Guoqing said that the replacement of LOGO and brand new attitude is only the first step in Dangdang's action, and will be fully pformed.

The industry said that Dangdang immediately started the double eleven campaign after the brand upgrade, which was intended to compete with Tmall and Jingdong (cartoon image is a puppy), and staged a battle of "cat and dog monkey".

Dangdang chose the reason for renaming the name at this time point. Dangdang brand official said that Dangdang non book business share has exceeded 60%, and the enterprises are pforming the fashion business in an all-round way. Therefore, a brand new image is needed to re interpret the brand connotation.

The DANG.DHUB designer platform, built with China Fashion Designers Association, is designed to help Dangdang pform.

Dangdang CEO Li Guoqing said that he would invest 1 hundred million in this designer platform, and did not intend to make money through the platform in the first three years.

Dangdang's net revenue in the second quarter was 1 billion 960 million 800 thousand yuan, of which clothing and daily use

The three party platform pactions reached 1 billion 430 million yuan, accounting for more than 70% of total revenue, and the growth rate was 82% over the same period, and the total revenue grew by 31% over the same period.