Chinese Women'S Clothing Market, "Three Missing One" BONJOUR MADAME Goes Smoothly

In the past ten years, not only did the women's clothing enterprises, which had once focused on foreign trade, realized their rise by turning to China, but also the foreign women's clothing brands were stationed in China, and the two major categories of women's clothing continued to thrive: girls' wear and women's clothing.

In the mature market country of women's clothing, the pattern of women's clothing market is the Trinity: girls' wear, light matured dress and middle-aged and old women's clothing are all in the same place, but our country presents a "three missing one" market structure.

BONJOUR MADAME, a middle-aged and elderly woman in South Korea, has discovered the characteristics of the Chinese market and entered the Chinese market.

BONJOUR MADAME is Korea's first medium and old age women's clothing brand.

The brand was founded in 2009. At that time, the electricity supplier just introduced the garment industry, and many Korean clothing brands did not realize the impact of the electricity supplier on the clothing industry.

"The electricity supplier network is not only a new sales channel for the clothing industry, but also brings a comprehensive renovation to the entire garment industry from production, sales to marketing. For example, before we design a women's clothing, the design center of clothing and the idea of clothing designers, but now we design a women's clothing, we can first collect user data from the Internet, find potential users' preferences for fabrics, styles and colors, and then dress design," explains BONJOUR MADAME's head of China.

It is based on a deep understanding of the Internet and women's clothing that in 2009, BONJOUR MADAME middle-aged and old women's clothing brands were listed in Korea.

BONJOUR MADAME is the meaning of "Hello, madam" in French.

This is because the design team of BONJOUR MADAME is mostly from France, and its founder has many years of experience in law enforcement.

BONJOUR MADAME was launched in South Korea and was immediately touted by Korean nationals.

Not only Korean women over the age of 35 will choose BONJOUR MADAME dress, but many young Koreans will choose BONJOUR MADAME as a gift for their mothers and loved ones.

According to the research of a clothing authority in 2009, BONJOUR MADAME is the largest brand of Korean Internet women's clothing.

After gaining a firm position in South Korea, BONJOUR MADAME began to aim at China.

It has set up offices and operation branches in Jilin, Beijing and Shanghai.

"

The average income growth is very fast, and the population is also entering the aging stage. There are a large number of middle-aged and old women, and at the same time, they have enough consumption ability. In addition, China and South Korea both attach great importance to filial piety. We are very optimistic about the Chinese market, "BONJOUR MADAME women's clothing China head added.

At present, BONJOUR MADAME is already in.

And Tmall international has opened stores.

The layout of China continues to be a successful mode of operation in Korea, that is, to create BONJOUR MADAME middle-aged and old women's clothing brands through e-commerce and the Internet.

Women's clothing emphasizes nobility and comfort in the design concept. Therefore, BONJOUR MADAME can embody two core concepts of nobility and comfort everywhere in fabric selection, design cutting, color matching and pattern decoration.

According to some Chinese middle-aged women's feedback on BONJOUR MADAME brand, they generally believe that BONJOUR MADAME dress is more noble and natural than ordinary Chinese brand dress.

China is positioned in the absence of middle-aged and old women's clothing brands, coupled with the high quality of BONJOUR MADAME women's clothing, supplemented by appropriate marketing means and electricity supplier channels. It is estimated that the future BONJOUR MADAME women's clothing will enter the ranks of China's first line brands for middle-aged and elderly women's clothing, and will play a role in making up for the "three missing one" market pattern of Chinese women's wear.