Home Textile Salesman Is The Key To Sales Terminal

A thought-provoking fact is that in the face of the same market situation, all businesses are not the same. Some businesses are thriving; Some are indifferent; Some are developing; Some are on the verge of bankruptcy... This shows that when the external conditions (such as the shopping environment, brand, price, etc.) are the same, the skill level of the salesperson or salesperson, and the quality of service are the decisive factors for the turnover of the home textile terminal stores. When the same customer walks into the counter, if salesperson A is there, the transaction will be completed. If salesperson B is there, the transaction will not be completed. Such examples are common in home textile terminal stores.

It is no exaggeration to say that in the increasingly fierce competition in the home textile market, the role of individual salespersons will become more and more important. The ability of salespersons determines the amount of turnover, which is related to the survival of the store. So the salesperson is the decisive factor for the survival of the store.

The salesperson standing at the counter is a regular activity of the enterprise, and other activities are generally carried out in a fixed place of business to attract customers to buy through "proximity strategy". In the process of trading, the purchase attitude of customers is often volatile, and it is not easy to clinch a deal. So, where is the secret of success for salespersons?

The answer is in the customer's heart.

As a salesperson, as long as you never stop grasping customers' hearts, you will be half successful. Specifically, it includes the following factors:

　　 First, understand customers

First of all, as a salesperson, you must understand your own industry and know why customers want to patronize your store; Secondly, we must understand some data and information of customers.

　　 Second, discover the real needs of customers

This can be learned through simple inquiry, such as face-to-face interview, telephone conversation or letter inquiry, as well as questionnaire or any other effective method to obtain what type of home textile products customers want.

As a salesperson, if you want to hang the most conspicuous home textile in the closet, such as changing from the original green one to the blue one, you'd better do a survey in advance. If you want to change the daily work and rest time of the store from 8:00 a.m. to 10:00 a.m., it is better for customers to decide this matter. Think about how to make it more suitable, whether to let customers arrange their plans according to their own shop schedule or arrange their own shop schedule according to customers.

　　 Third, provide what customers need Product service

Many stores fail because they do not know the real needs of customers and do not update their products at any time; As a salesperson, you should understand the needs of the market and meet the requirements of these customers in a timely manner.

　　 Fourth, try to provide customers with satisfactory service

As a salesperson, this is an important business purpose, and may bring many unexpected benefits at the same time; New service items, discount related goods or new cooperation plans.

The best way to accomplish this business purpose is to think creatively about your own goods and services. Ask yourself this question: What additional products and services can we provide in addition to selling?

　　 Fifth, make customers become enterprises“ Repeat customer ”

Harvard Business School believes that having a group of regular customers is the secret of the success of the store. Only when customers come to patronize your enterprise again and again, can the operation of the store be successful. Many salesmen do not understand this truth. They often spend a lot of time and energy to attract new customers, but they do not know how to think of strategies to cultivate a group of regular customers of the enterprise.

Many facts have proved that it is much easier to train a group of regular customers than to attract new customers. Why don't salesmen focus on attracting "repeat customers"?