Xia Hua: Future Clothing Has A Stronger Sense Of Participation Than Millet Mobile Phone Users.

"2015 annual meeting of China Green company" was held in Shenyang recently.

Xia Hua, chairman of Yiwen group, attended and delivered a speech.

At the annual meeting, Xia Hua said, I have always said that if today's Internet plus this era, you do not have the idea of picking up a house, it is really hard to make, especially those who think we have been well placed in the industry, because if you do not have this belief, you will find that these strong men on the Internet can not survive in your business.

"So the first big challenge, when I met at the end of last year and last year, when our team of traditional teams came in, put forward two ideas. First, Zhou Hongyi pointed to my nose and said," you can't do that. In the field of clothing, there are almost no users now. They are all customers. Today, they wear you, tomorrow they wear other people. What way do you use to become users? "

"So he said, from customers to users, to destroy our original self righteous many special cattle services, so that customers deeply participate in their own, the experience of their own sense of the matter, to our traditional sales team subversion is particularly large.

Even our old CEO said he came. I'll go. The new people say he can't go because I know how to play, but the terminal has worked for 20 years more than I am familiar with. At this time, the boss is very important, so I said at that time, no one of you can shake my faith in intercourse with Internet. I say this is a belief.

Xia Hua said, second particularly important points, when employing people, the boss may be the biggest bottleneck, the boss himself must understand.

A lot of people say that the boss doesn't understand other people's understanding. You can't be a little fresh meat. True love is enough. Definitely not. I really spend two years, including the sense of participation. Every book I must give to all people, and then every one of these things you must take part in personally.

For example, when I used a good CTO, who used it in the clothing industry?

In particular, the big T, from the big technology company CTO, when he came to speak, we can not understand all of his words. If you do not want to find out, you almost decide all, how much money do we spend in 20 years? Many systems are used by UFIDA, spend countless money, we trained to understand this system.

Suddenly CTO came in and negated it all, telling us that we must build a new system.

Who can not accept this thing at first, and all the authoritative CTO tells us what useful and useless ones are the simplest systems in the end of the mobile terminal. Almost every day you will be faced with a crash and self denial. I feel that I have been reading for so many years how I can not understand this matter, and how foolish decisions have been made before, every day I will face negation.

Once you really get in there.

When you are inside, you will find this possibility. Why do I say that Internet thinking is possible for all of you here today? If you don't know now, everyone will do it. It really depends on your belief and going out to do it. There are too many things to say outside, but when you go inside, you will really find it difficult.

This year, we have solved two things. I think it is particularly difficult. First thing, we first tried to really let customers participate in the design. I thought it was impossible. We have over 160 designers worldwide. Are these customers more aware of how to design them than my designers? You have, though I have about 1000000 customer data, these people have never really participated in the design.

"So when these people are involved in the design, they will be surprised to find that this matter will not be known in the future. I have a much stronger sense of customer involvement than Lei Jun's millet phone.

Because you are not a fan, I can not give you any advice on mobile phones, but everyone can participate in the idea of clothes, and everyone will work hard to defend his so-called design feelings.

For example, Ma Xing Chang also came to design a banker's clothing. He didn't need me to promote the sales at all. The horse's elders followed. This is what I designed. You wear it without wearing a tie. It's very comfortable and very fashionable. They are the best salesmen.

"Second, I will do something more serious this year. I do not know if I can make it. I have made up my mind, because the price of the clothes is very important, because the price is determined by so many actuarial methods, in order to ensure the status of a brand.

This year, young people of all systems in our system put forward that customers must bid, so that the matter of his bid is subverted.

Originally, I was asked if there was a day for clothes to be free. I said it was impossible. When the team asked me if I could ask the customer to make a bid, I promised that I would do it if I agreed.