Brand Clothing Store'S Stock Elimination Magic Weapon

The rise of e-commerce has indeed changed the traditional marketing mode of clothing brand, and has also widened the channels of digestion inventory.

In Yiwu, where the commodity circulation industry is well-developed, there are at least dozens of garment enterprises engaged in online inventory trading.

E-commerce network trade has the advantages of low paction cost and high efficiency. It is one of the channels for fast fashion clothing brand to solve the problem of eliminating inventory.

We can apply the sales mode of "three networks in one", which will be sold on the "online Internet", "offline offline stores" and "mobile phone network" for sale.

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"The biggest difference between discount sales and sales is that they sell a product in a specific period, such as a dress, etc.

With time and variety constraints, it is also a wise move and a positive attitude to digest inventory. At the same time, it also gives ordinary consumers a chance to get close to the big cards and attract many fans.

It can also convert some of the stock into cash.

But there is a principle that the clothing brand will have a special sale: it will not damage the reputation and image of the clothing brand, nor can it affect the relationship with the supplier.

The clothing brand advertisement has the function of molding the brand and maintaining the high reputation brand image. Any advertisement is a long-term investment in the brand.

Advertising is not everything, but no advertising is impossible.

When consumers buy products, they pursue the "real interest + psychological interest". Advertisements can also satisfy consumers.

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Therefore, clothing brands can cooperate with advertisers and fill advertising fees with goods. Everyone is in the interest.

However, an agreement must be signed when goods are exchanged for advertising, and the retail price will not be lower than the lowest value of the goods when the advertising items reach the selling price.

The exhibition mainly relies on price advantage to attract customers. Clothing brands can attract large quantities of specific consumer groups to purchase inventory through centralized display and price concessions, and directly sell inventory products.

So participating in the exhibition is a good way to promote product backlog.

Many exhibitors of clothing products marked the original price of 100 yuan into 200 yuan, and sold 50 percent off for 100 yuan.

But it can still attract many consumers.

Everyone knows about such a trick, but consumers are willing to accept such a discount.

Group buying is also one of the most effective ways to deal with inventory.

Especially holidays, it is more suitable to develop group buying business: directly attack large and medium-sized enterprises and institutions, such as banks, telecommunications, mines and so on; launch friends relations for marketing; find group buying brokers.

There are a lot of group buying brokers in the society. Most of them are relatives and friends of the main leaders of enterprises and institutions, and have good relationship resources.

It is also a good way to open up the market through the upstream units such as labor insurance companies and service enterprises in large and medium-sized enterprises and institutions.

The advantage of group buying lies in greatly reducing the marketing cost and weaving a link for continuous consumption.