SKOHOUSE Schwartz Leads Homemade Shoes Onto The "Revolutionary Road"

Recently, a domestic shoe price in the international market reached US $one hundred and fifty, which brought a lot of shock to China's footwear industry, and also gave a strong return to the people who had been prejudiced against domestic products.

This means that in the process of China's economic pformation, all walks of life represented by the footwear industry will get rid of the embarrassing position of "generation production" and create their own brand.

In fact,

I never gave up trying to create a series of powerful brand concepts.

Whether in the market in the past few years, the outstanding domestic sports shoes brand, or in recent years has begun to occupy the upper hand of casual shoes enterprises.

From the beginning of their creation, these enterprises have clearly defined their products and their future direction, and have a clear plan for the development of enterprises.

Take the popular Hongkong casual shoes brand "Shu Shi Ke" as an example.

"Shi Shi Ke" has been adhering to the "comfort, leisure, fashion, affordable" value concept from its inception so as to provide customers with high-quality footwear experience.

Its comfortable sense of clothing has won a large number of customers for "Shu Shi Ke".

After clarified its brand value, "Shu Shi Ke" began to pursue its own product positioning.

"Shi Shi Ke" aims to become a world-famous leisure brand enterprise and bring more comfortable life to more people.

On this basis, "Shu Shi Ke" began to focus on the research and development of casual shoes, and according to the needs of consumers, on the basis of ensuring a comfortable sense of clothing, the product design was integrated into many fashionable elements.

Such a change fits the needs of young people.

Also in the constant pursuit of their brand value, "Shu Shi Ke" has gradually formed its own brand image.

Product reform is only "

One of the many innovations made.

"Shu Shi Ke" has introduced exclusive fashion mode in China's casual footwear industry.

In order to expand the scope of the brand influence, "Shu Shi Ke" adopted the combination of direct and franchise chains, and insisted on the marketing mode of F2C. The product was directly from the factory to the consumers, and this way brought consumers a shopping experience of value for money.

Under the influence of this unique business mode, "Shu Shi Ke" has only gone through seven short years of development, and has opened several stores in the major commercial areas throughout the country.

"Shu Shi Ke" successfully built up its own brand image in a short time, and set an example for the vast number of small and medium-sized shoe enterprises in China.

Today, as brand values become more and more important today, the continued use of cheap labor in exchange for profits can only be eliminated by the market.

Under the current trend of economic pformation in China, only bold reforms are needed to form their own.

That is the right way of development.