Xiangyun Sha: How To Keep Design Inspiration Constantly?

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The clothing has been developing the ecological fabrics and garments from the Chinese silk and the ancient south of the Five Ridges "Xiangyun yarn dyeing and finishing technology", and has become the domestic silk brand.

It is a representative and innovative brand in the industry.

Carrying cultural, historical and recollection is one of the ways of Chinese elements expressed by scholars in the field of foreign exchange. In 2004, it was first issued by the General Administration of quality supervision, inspection and quarantine, the certificate of origin geographical indications, which realized the breakthrough of Shenzhen brand in the field of geographical indications of origin. It was the brand that the Chinese textile industry took the lead. In 2008, the "yarn dyeing and finishing technology" was selected as the list of intangible cultural heritage protection in Shenzhen. The seventh cultural fair was called "soft gold" by Li Changchun, standing committee member of the Political Bureau of the CPC Central Committee. On the two successive "Guangdong twenty-first Century Maritime Silk Road International Exposition", it won the unanimous praise from the state and provincial and municipal leaders as well as the famous personages, experts and scholars at home and abroad. Xiangyun Sha

SZFW: describe a brand in a word or a sentence?

Xiangyun Sha: mysterious, amazing, eternal.

What fashion elements will SZFW:2016 autumn winter series contain?

Xiang Yun Sha: the theme of our show is "searching for traces", looking for the Oriental Madonna in the flying art hall, describing the embodiment of mother love. Each piece in the show contains unique and conceptual Chinese elements, which are all like children and are loved and cherishing by her great love.

The exquisite flying goddess of the East, with its exquisite embroidery and exquisite handcraft, skillfully combines the eastern and Western arts and culture, and deduces the perfect unification of fashion and ancient rhyme.

SZFW: what is the inspiration for this season's clothing?

Xiangyun Sha: the cultural pulse of the ancient Silk Road converge on the cultural exchanges between China and the West. It has bred the art gallery of murals: the Dunhuang Bodhisattva with a kind heart, the solemn and kindly Eastern Virgin Mary, and the beautiful and energetic flying murals.

It calls for the glorious history forgotten by people. It touches the inspiration of "non heritage" to activate the fashionable dress "Xiangyun Sha".

2016 the design of autumn and winter series is inspired by the brilliance and intelligence of Dunhuang. With the theme of "tracing", the use of exquisite embroidery, printing and hand-painted techniques shows the free bloom of "Oriental elements deducing fashion".

SZFW: how do we see the balance between fashion trends and classic styles?

Kawoon Lisa: classics are popular through years of baptism. Popularity is the classic of exploring fashion.

The classic style that the brand continues every quarter is the representative of brand style. On the basis of preserving the brand soul design, we add the new design method that accords with the brand style in the season to give consumers a fresh feeling, which is the integration of the brand style and the fashion trend of the season.

SZFW: will there be more and more market share of the original design in the future? What do we think of the combination of design and business?

Xiang Yun Sha: original design can drive the future. Now people will pay more and more attention to and pursue original design, explore the fashion that belongs to their own attitude, instead of following the same trend.

In such a trend, putting design at the core will gain more business opportunities and achieve more commercial value.

SZFW: how to keep design inspiration constantly?

Kawoon Lisa: "inspiration comes from life". This sentence is very old, but it is eternal truth.

To maintain a love of life and pursue a good heart, you can get endless inspiration from life.

I believe that if you pay close attention to people around you, things around you, often read, browse web pages, blogs, go to the art gallery to see the latest design and art works, if you touch these elements like a collects, your creative inspiration will gradually be nourished, and these elements will become the inspiration pot for your next season's design.

SZFW: what are the plans for the future direction of the brand?

Xiangyun Sha: we will strive to spread the wisdom, virtuous and traditional beauty of Oriental women through clothing culture, emphasize green environmental protection, take nature as the foundation, use Oriental elements and traditional Chinese classical dress and craft as the foundation, integrate western fashion innovation elements, pursue the artistic conception of the form and spirit, and deduce the original Chinese style of fashion, so that "Xiangyun Sha" will win the hearts of the people.