Market Analysis: China Textile Federation Brand Office Promotes Regional Brand Development

Recently, the brand office of China Textile Industry Federation released the related contents of "2020 China Textile and clothing brand construction achievements":

In order to further promote the implementation of the "three products" strategy, implement the key tasks of "promoting a batch of textile and garment industry cluster regional brand pilot" proposed in the "textile industry development plan (2016-2020)" and the strategic task and focus of "creating a batch of industrial cluster regional brands with distinctive characteristics, strong competitiveness and good market reputation" proposed in "made in China 2025" We will quickly promote the high-quality development of the textile industry. Up to now, China Textile Industry Federation has identified 10 regional brand pilot areas, and has continued to carry out the cultivation work to further promote the development of regional brands in the whole textile industry.

In 2020, the brand Work Office of China Textile Industry Federation has successively carried out enterprise brand evaluation in Puyuan and Dieshiqiao, Zhejiang Province. According to the "evaluation index system and evaluation rules for clothing and home textile independent brand enterprises", the brand construction level of 127 enterprises was evaluated. Based on the characteristics and needs of local brand development, the following suggestions were put forward One step brand building level improvement plan, brand echelon training work suggestions, research and form the "Puyuan brand construction situation investigation and analysis report" and "Dieshiqiao brand construction situation investigation and analysis report" (hereinafter referred to as the "analysis report") to boost the two places to enhance the level of enterprise brand construction and regional brand competitiveness.

"Analysis report" mainly from two aspects of market ability and management ability, aiming at enterprise scale, growth, profitability, research and development ability, marketing situation, digitization and other aspects, respectively makes a comprehensive analysis on terminal consumption brand and processing and manufacturing brand enterprises, and carries out comparative analysis with national "key tracking and cultivating textile and garment brand enterprises", finds out problems and makes up for them Make up the short board. The purpose is to assist the industry authorities in the two regions to systematically sort out the development of local enterprises' brands, carry out targeted regional brand construction and enterprise brand cultivation, and help enterprises to clarify brand positioning, clarify development ideas, grasp the key points and improve rapidly.