Rich And Noble Bird Changes And Leaps, The Road Of Brand Is Ready To Go Up

National brand Fuguiniao (full name: Rich and noble bird (Xiamen) science and Technology Group Co., Ltd. is in its first year of development, ushering in a turning point. On the one hand, Fuguiniao has been adhering to the style of "high quality" and "high cost performance", on the other hand, it has made efforts to diversify its brand layout, especially the launch of FGN (finest) Generation is a brand that aims at young people who pursue light luxury life quality, and endows brand connotation and market extension with deeper and broader development space.

On May 10, the rich bird was in the fifth Chinese brands Japan paid homage to national brands with ingenuity and faith, and held a new product release conference for autumn and winter 2021 with the theme of "hehe Hengyi". From the concept of new product release and communication, whether it is market positioning or brand promotion, Fuguiniao's brand strategic pattern has been unfolded.

In terms of launching new products, Rich and noble bird The brand-new brand FGN is launched to flaunt the exquisite brand positioning of the times, corresponding to the attitude of young people to life, and is committed to creating suitable occasion clothes for them. Light luxury, exquisite brand concept, to the greatest extent to meet the customer's higher requirements on fabric, design, version and other aspects. On this basis, FGN tries to integrate the attitude towards quality of life through brand upgrading, so as to realize the richness and diversity of users' life scenes with the diversification of brand image. With FGN as a brand new brand, Fuguiniao provides users with multi-level value pursuit including time, mood and life attitude in the wearing experience.

It is worth mentioning that in order to further enhance its fashion elements, FGN brand has adopted the joint branding method, and joined hands with its brand products to enter the brand of New York in the United States, and Huatian, the manager of Renyi, has carried out a comprehensive innovation on the new products.

As one of China's top ten fashion designers, Ren Yi has been invited to participate in fashion week at home and abroad and hold personal fashion SHOW。 Renyi is sensitive to fashion, trend and brand concept, and "art with function" is the core positioning of FGN brand, which determines that internationalization, fashion and youth become the key words with the highest degree of fit with the brand. Different from other brands, fuguio needs FGN and fuguio to inherit the brand concept because of its brand accumulation over the years and the fashion factors injected into it. In this regard, FGN, through co branding new products and brand-new design of brand gene pattern by means of re image, conveys the future value pursuit of fuguio in both creativity and classic in brand strategy.

From the perspective of brand positioning, the new brand FGN launched by Fuguiniao is obviously aimed at meeting the scene needs of consumers with the core of the product, providing commuter experience of easy conversion in different occasions for fully engaged professionals, and creating occasion dressing suitable for young people. At the same time, on the basis of meeting consumers' demands for product functions, art elements are injected into the FGN series of new products, which show the characteristics of fashion, culture and classic vitality, youth, luxury and delicacy, so as to achieve more targeted brand cognitive output for consumers.