China'S Capital Led Luxury Group Has Emerged

After Lanvin, Fosun Group has taken Sergio Rossi in its pocket. A luxury goods group dominated by Chinese capital has emerged.

Fosun fashion group (hereinafter referred to as "Fosun fashion" or "FFG") announced today that it has completed the acquisition contract of 100% shares of Sergio Rossi S.p.A (Sergio Rossi).

The Sergio Rossi brand was founded in 1951 by legendary designer Sergio Rossi. It is located in San Mauro paskoli, a shoe-making town in Italy. Over the past 70 years, the brand has always represented the quality and shoemaking technology of Italy. Previously affiliated to Kaiyun group, it was 100% acquired by Italian private equity fund investindustrial in 2015.

So far, Sergio Rossi has 45 Direct stores and 19 dealer stores in the world, covering the e-commerce business in 80 countries and covering the core luxury business circle in the world.

After the last acquisition of French Lanvin, China Fosun fashion group recently revealed that it has acquired 100% of Sergio Rossi shares and plans to expand in Asia. Previously, Fosun also acquired the portfolio clothing company Caruso, including French brand Lanvin, Austrian socks expert Wolford, Italian men's wear brand, and American fashion brand St. John.

Promote the rapid growth of brands

"We are very excited that a well-known shoe maker like Sergio Rossi can join the FFG family," said Ms. Cheng Yun, chairman of Fosun fashion group. "Mr. Sergio Rossi's pursuit of creativity and craftsmanship is deeply embedded in the gene of the brand, which also has strong common ground with our group's * *.

Thanks to the investment and cultivation of Sergio Rossi in the past five years by investindustryl and the company management team, this old brand has a strong foundation. And what we need to do next is to help it achieve faster innovation and growth through our understanding of contemporary consumers and the accumulated experience resources in China and the global market. "

Sergio Rossi is a brand that blends dreams with reality, creating a dream for modern women who are exquisite and fashionable.

Today, China has become Sergio Rossi's main market. Sales have increased significantly in recent years. Fosun's acquisition will help Sergio Rossi to maintain a certain position in the Asian market. It is believed that the future Renaissance fashion group will enable Sergio Rossi to produce greater value and long-term development through a series of strategic layout.