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"China'S First Clothing Street" Ushers In A New Wave Of Winter Clothing Craze

2023/11/21 21:31:00 20

Sijiqing Clothing Market

Hangzhou Sijiqing Garment Market, "the first street of Chinese clothing", attracted a large number of foreign athletes to purchase for the Asian (Paralympic) Games, and successfully "went out of the circle". Recently, the street has ushered in a new wave of fashion changing season in autumn and winter.

According to incomplete statistics, more than 80000 people come here to shop every day since autumn and winter clothing was launched in New Zealand. More than 14000 merchants and nearly 50000 employees are busy receiving orders, packaging and updating. As one of the most influential clothing wholesale markets in China, the sales network of "China's First Clothing Street" has covered the whole country, opening the "post Asian Games" era of "Costume Fair" orderly.

Relevant staff of Hangzhou Evergreen Stock Economic Cooperative, the competent unit, said: "Asia (disabled) After the Games, people all over the country know that we are green all the year round, so more and more buyers come here, including Pakistani, South African and other overseas buyers. At present, the winter clothing market in Italy, France, Evergreen, Hangpai, Jiabao and other clothing markets has been completely updated. From the overall situation of the "Double 11", both the sales and the number of new models have increased significantly compared with last year, and the sales of many stores this year have increased two or three times compared with previous years. "

Hangzhou's apparel industry has a long history of development. It has formed the unique cluster benefits and huge industrial scale of "China's first apparel street". It is also the main site for the city to build "four beauty economy". With the change of the market environment of the clothing industry, original design has become a major competitive point in the market.

The original designer base of Jiabao, which opened at the end of August this year, is the core project of Jiabao Commercial Group. After several months of trial operation, it has officially entered the operation mode and now has more than 800 merchants. At the same time, Jiabao women's wear market, which is rooted in one of the "old" markets in Sijiqing clothing characteristic street, also follows the pace of fashion, and quickly leaps from the previous fast batch market of clothing to the direction of high-end original design center through "micro transformation and refinement".

The relevant person in charge of the market introduced: "After this micro transformation, the decoration of each stall has its own style and characteristics. The streamlined stalls and delicate layout focus on meeting the needs of young and diversified merchants with different tastes in line with the trend. We also carefully introduced online red milk tea and other products to enter the stalls, so that ladies and sisters can go shopping, relax and take photos, and successfully create a new online red card punching point."

After the Asian (Paralympic) Games, with the rapid rise of fashion drivers and industrial forces, Hangzhou is exploring the potential of local innovation from a fashionable, trendy and forward-looking perspective, comprehensively improving Hangzhou's fashion vitality and value index, and helping to build a new international consumption center in Hangzhou.

The first Italian French Convention and Exhibition Joint Order Fair, which was successfully concluded recently, has received 3500 groups of domestic and foreign customers' applications. Some insiders said that this exhibition is a significant departure with profound influence and unprecedented significance, both in terms of exhibition scale and visitor flow, which will greatly promote the development of Hangzhou's fashion industry and comprehensively promote the globalization of China's clothing industry.

According to the competent unit, Hangzhou Sijiqing Street Evergreen Joint Stock Economic Cooperative, in order to better connect with the international market and open up the "lifeline" of supply and demand between merchants and customers, the cooperative is actively working with major clothing cities to establish civilized volunteer service teams, set up an information desk, and provide overseas purchasers with volunteer services such as full process translation and shopping guidance, Let customers from afar return with satisfaction.

(Source: Hangzhou Daily)

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