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Lanjing And Luolai Live Together To Research Super Soft Home Textile Products

2023/12/15 17:02:00 0

　　 Lanjing announced the establishment of an innovative cooperation with China's leading home textile brand Luolai Home Textile, aiming to promote fiber and application innovation in the home textile field. This R&D strategic cooperation combines the expertise of Luolai Life R&D Center and Lanjing Application Innovation Center, promotes resource sharing, technical exchange and market cooperation, focuses on promoting the progress of key ultra flexible technology of Luolai Life, and also increases the application scenarios of Lanjing environmental protection materials. Lanjing's famous Tiansi ™ Lyocell and Modal fibers have excellent environmental protection performance and won the EU Ecolabel certification [1]. In this cooperation, Lanjing will also become an important material partner of Lorai Life.

　　 Harold Weghorst, global vice president of marketing and brand promotion of Lanjing Group, said: "It's a pleasure to witness the cooperation between Lorai Life and Lanjing. Through cooperation in innovation, sustainability and brand building, we can not only develop excellent solutions that exceed consumer expectations, but also bring unique new products that make people shine."

　　 As the market leader of China's home textile products, Luolai Life integrates R&D, design, production and sales. Its core vision is to meet the needs of consumers, especially for comfort and softness. The cooperation with Lanjing will further promote the life of Lorai to move forward to this vision.

　　 Rex Mok, vice president of fiber technology marketing and development of Lanjing Group, said: "We have high hopes for this strategic cooperation. We believe that Lanjin and Lorai Life will go hand in hand to create good results. We hope to reduce the use of softeners in the production process of products through ultra soft technology, thus improving sustainability. We also have the core idea of being responsible for the environment with Lorai Life, so we also hope to guide the market and consumers through this cooperation to Improve their environmental awareness. "

　　 Li Jing, the development manager of Lanjing Group's home textile business, said: "Our fibers, such as Tencel ™ Lyocell fiber, etc., is famous for its natural softness and smooth touch [2]. We believe that the cooperation with Lorai Life will help us achieve the goal of optimizing the end user experience for customers. With our expertise and experience in producing special fibers in home textile, indoor and other textile applications, we believe that this cooperation is an ideal opportunity to create innovative and environmentally responsible [3] home textile products.

　　 The focus of this cooperation is to integrate the ultra soft technology of Luolai life into the existing home textile products and the upcoming autumn and winter series of Luolai ultra soft bed products.

　　 Dr. Zhang Hui, President of Luolai Super Soft Research Institute, said: "To integrate the ultra soft technology of Lorai, it is necessary to comprehensively coordinate all stages of the textile value chain from materials, processes to finishing. We hope to apply this technology to all categories from bedding to home clothes, so Lanjing will be our indispensable fiber partner. We look forward to close cooperation between the two sides to jointly research innovative products that fit the ultra soft positioning To bring consumers the ultimate comfort experience. "

　　 The two sides also hope that through this R&D cooperation, Rolay will expand into new categories such as children's products, towels and curtains. In terms of product softness measurement, Lorai Life has purchased different types of testing equipment and established quality control standards to monitor the softness of its home textile products.

　　 [1] EU textile eco label (license number: AT/016/001)

　　 [2] Under the microscope, Tencel ™ The fiber surface is smooth, giving the fabric a soft and skin friendly texture. In addition, soft fibers can also increase the elegance of the fabric, making it more draping

　　 [3] Tencel ™ The production process of Lyocell and Modal fibers has been continuously improved to maximize resource efficiency and reduce the impact on the environment. Therefore, according to the data of Higg Material Sustainability Index (Higg MSI), compared with ordinary Lyocell and Modal fibers, Tencel ™ The carbon emission and water consumption of fiber shall be at least 50% lower. The results are based on the Life Cycle Certification (LCA) standard (ISO 14040/44) and can be obtained through Higg MSI (version 3.6)