Biyin Lefin, A Domestic A-Share Apparel Listed Company, Released Its 2024 Annual Report

On April 28, the domestic A-share clothing listed enterprise "Biyin Lefen Clothing Co., Ltd." (hereinafter referred to as "Biyin Lefen") released its 2024 annual report.

In 2024, Beinlefen's operating revenue will be 4.004 billion yuan, an increase of 13.24% over the same period of the previous year; Net * * * attributable to shareholders of the listed company was 781 million yuan, a year-on-year decrease of 14.28% (in 2024, sales expense was 1.613 billion yuan, a year-on-year increase of 22.96%; administrative expense was 371 million yuan, a year-on-year increase of 33.79%; research and development expense was 126 million yuan, a year-on-year increase of 1.80%); The total assets were 7.202 billion yuan, up 7.05% year on year.

During the reporting period, Bienlefen adopted a multi brand operation strategy. Its operating brands include:

1. Bienlefen: high-end life leisure and fashion leisure clothing, with the main price between 1500-8000 yuan.

2. Biyinlefen Golf: high-end sports fashion clothing, with the main price of 1500-5000 yuan.

3. Italian brand CARNAVAL DE VENISE (Venice Carnival): outdoor travel clothing, with the main price of 500-2000 yuan.

4. British brand KENT&CURWEN: British style fashionable clothes, with the main price of 2000-15000 yuan.

5. French brand CERRUTI 1881: luxury and casual clothes, with the main price of 2500-20000 yuan.

Divided by channel revenue: In 2024, the direct channel sales revenue of Biyin Lefen will be 2.568 billion yuan, * * * 81.02%; Sales revenue of franchise channels was 1.139 billion yuan, * * * 69.60%; Online channel sales revenue was 263 million yuan, * * * 74.63%.

Changes in stores: As of the end of the reporting period, the total number of stores under Biyinlefen was 1294, including 156 new stores and 117 closed stores; As of the reporting period, the total area of direct stores is 110847 square meters, the average area of a single store is 172.12 square meters, and the average sales amount of a single store is 3.9872 million yuan.

During the reporting period, Biyin Lefin mainly adopted the sales mode of combining direct sales and franchise. The stores mainly set up direct sales stores in the first and second tier cities, and franchise stores in other cities. Offline channels mainly include national high-end department stores, shopping centers, independent stores, airport high-speed rail transport hubs, golf courses, outlets, holiday resorts, etc.