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Operation Treasure Shop: Operation Of Exclusive Stores

2010/9/30 17:38:00 50

The monopoly depends on the passenger flow, without the guarantee of passenger flow, and the contribution of customer unit price and volume to sales is pale.

There will be such a situation in monopoly, that is, the flow of people on the street is like weaving.

Passenger flow

It's not small, but there are very few shops. Besides the old customers and the target consumers, there are few other stores. Why?

First, the location problem.

Exclusive shop

The establishment of a district is not a regular activity area of the mainstream consumer group, or there are no similar brands of the same grade to form a large scale consumption circle. The overall attraction of the target customers is low, which causes consumers who come here to spend and shop, can not be attracted, nor is the best interpreter of the brand. They can not buy impulse and desire, and certainly do not enter the store.

Two, daily business problems.

In the usual way of dealing with people, the front office staff did not communicate well with the customers. During the consumption process, customers did not think they deserved the proper respect and deserved shopping experience.

Then, when he goes shopping next time, he will naturally have a conflict of mind, and no longer enter your shop. Of course, it will not generate sales or lose popularity.

Three, store problems.

There are two main problems in store: one is the problem of personnel in the store and the other is the display in store.

When we go shopping, if there are no customers in the shop, three or five of the shopping guides are gathered at the door, as if they are paraded by parade. At this time, we will have a mentality: "I will not go in, and it will be uncomfortable to be watched by 35 people."

Of course, we will also think, "since there are no people there, it may not be very good business." this kind of psychology is the normal reaction of people. Of course, at this time, if the shop assistants are chatting, fighting, or having their own personal problems to solve, we will not go to "bother" any more. Anyway, there are many shops.

Therefore, the image of a store is very important. One aspect of the image is the salesperson.

If a salesperson can't finish this well, it will have a great impact on the customer's entry.

Of course, a greeting or a courteous bow greeting may also bring back a leg taken by the customer.

When a customer is not in a customer's shop, he must pretend that the customer has just left. He collate the customer's clothing, tag and price tag to make up the size of the customer's missing number.

Of course, if a customer enters a shop, when the passenger flow is very low, it is necessary to extend the customer's stay in the store as much as possible, try to dress, provide fashion information and suggestions, provide rest and drinks, and so on, so as to increase the popularity of the store and attract more customers into the store.

On display, to attract customers into stores, the first thing to do is to display their own VP.

Display and

Marketing

Combination makes visual marketing more sophisticated and professional.

VP display is simply the doorway of the high and low stand and window display.

This part of display is to display goods, cause visual attraction, and attract customers into the store.

Some brands of window models use reality shows or headless molds to better display clothing and attract eyeballs.

The clothes on the models should not only be replaced with the seasons, but also be replaced in time according to the temperature and weather.

In addition, the new arrival, inventory and other factors should also be reflected in the model dress.

Because the model is three-dimensional, it can attract customers first and display the clothing very well, so the use of models, especially window models, is one of the important factors to attract customers into the store.

Besides, the high and low stands and the back cabinet near the pparent window are also very important. It is important not only to display their own main styles, but also to have strong conflicts on colors. Bright colors can catch people's eyeballs and introduce customers into the store.

Four, other details can also dispel customers' idea of entering stores, such as hygiene and smoothness at the door, cleanliness of window glass, whether air conditioning is open or not, and whether the light in the shop is soft and comfortable.

In daily management, pay attention to observation, and then improve a little bit, do a little more than others to earn more.